The Answer May Surprise You
Showing posts with label msnbc. Show all posts
Showing posts with label msnbc. Show all posts

Wednesday, April 4, 2007

Q: Are ESPN and MSNBC having an affair?

A: If you get your baseball coverage from ESPN, you may notice something strange near the top of the redesigned recap pages.

Presented by MSNBC.com? I've heard of hardball with Chris Matthews, but this is ridiculous.

Keep in mind, ESPN is owned by ABC (or they're both owned by Disney, whatever). MSNBC is the lovechild NBC had with Microsoft. Also, ESPN is "the worldwide leader in sports," whereas MSNBC can barely be trusted with the news.

This is like McDonalds saying their Playlands were "brought to you by the Olive Garden." Or like Ticketmaster saying their... oh wait, I forgot, Ticketmaster is an illegal monopoly. But why would ESPN look to MSNBC for help in presenting baseball coverage?

Well, they wouldn't, and they don't. The baseball recaps are handled, as always, by the Associated Press. The "presented by" peacock is just part of the kajillion dollars MSNBC is pouring into its new "Fuller Spectrum of News" campaign (see, "A Fuller Spectrum of News" is, like, a play on words, because the NBC logo has a lot of different colors, and because they were worried that if they came up with a tagline that was catchy or memorable, too many people would start watching MSNBC and it might go to Joe Scarborough's head or something).

So MSNBC isn't really "presenting" these recaps, so much as they're presenting ESPN with many, many dollars. I don't have a problem with it, per se — it just seems a little strange. When coverage is "presented by" a news organization, it usually implies they, like, did the actual covering themselves.

NONESSENTIAL POSTSCRIPT: From the aforelinked recap page, check out the video of Jason Michaels' sweet/terrifying catch to seal the game for the Tribe (it's about halfway through).